Lemarka

Asset and Interim Managament

We assist in strengthening perception and helping your business stand out. Through interim and asset management, we focus on addressing factors that negatively impact the performance of your asset, delivering effective solutions.

With our extensive experience, we concentrate on value engineering to manage your asset professionally and cost-effectively, without compromising its reputation.

Interim Asset Management :We provide asset management services tailored to any required combination or need.

Restructuring Management :For hotels facing operational challenges or underperforming, we offer operational and financial resources to restructure and restore performance.

Branding and Operating Agreement Negotiations :We facilitate the renegotiation of operating or franchise agreements to align interests and ensure mutual benefits for all parties.

Service Contracts and Supplier Relations : Our services include auditing value-for-money expenditures, procurement, negotiations, and supplier process management to maximize the return on your investments.

Our goal is to secure the most advantageous terms and maximize collaboration opportunities, ensuring the highest level of benefit for investors

Brand Identity Development :Logo and Visual Identity: The logo, color palette, and overall design aesthetic of the hotel or restaurant should reflect the values and style of the business in the eyes of the customer.

Brand Message and Story: At the core of the brand story is how the business speaks to its target audience and defines the experience it offers. This could include messages that convey a hotel’s luxurious and relaxing stay or a restaurant’s focus on fresh and organic cuisine.

Customer Experience Management : Consistency, the brand should be consistently represented across all touchpoints of the hotel or restaurant (physical space, website, social media, customer service). For instance, a luxury hotel’s online presence should also convey a premium feel.

Experience Design: From the moment customers step in, the experience should become part of the brand. Elements like music, ambiance, menu design in a restaurant, and the welcome and room decor in a hotel should reflect the brand’s character.

Brand Reputation and Crisis Management: Reputation Management, develop strategies to professionally handle customer complaints, social media crises, or negative news to protect brand reputation. Quick and effective communication during crises is essential to maintain brand credibility.

Public Relations (PR): Ensure accurate representation of the brand through media and other channels. Featuring hotels and restaurants in media through events, campaigns, and awards increases brand visibility among broader audiences.

Asset Value Optimization: We provide strategic solutions to enhance the value of your investment.

Management Contract Review and Auditing: We analyze your management agreements to ensure performance and compliance.

Budget and Performance Monitoring: We conduct pre-opening and annual budget negotiations and consistently track financial and operational performance.

FF&E Expenditure Control: We efficiently manage your furniture, fixtures, and equipment expenses.

Procurement Efficiency Analysis: We evaluate your procurement processes to optimize costs and improve efficiency.

Cost KPI Benchmarking: We compare your key performance indicators against industry standards to identify improvement opportunities.

Cash Flow and Working Capital Optimization: We streamline your financial processes to maximize cash flow and working capital.

Competitor Analysis: We analyze your competitive set to strengthen your market positioning.

CapEx Auditing: We audit capital expenditures to ensure effective utilization of your investments.

Renovation and Investment Review: We assess the return on investment for renovation projects and additional investments.

Market and Trend Monitoring: We closely monitor hospitality trends and market dynamics to provide expert guidance.